ABSTRACT
The objective of this study was to analyze the influence of social expectations on the perceived leadership processes in the form of perceived leader power, perceived leadership practices and perceived personal branding to establish trust in leader on the leader of Bandung and Purwakarta region in the perception of Gen-Z. This research collected the sample of 405 peoples Gen-Z in Bandung and Purwakarta by adopted accidental sampling technique. The data investigated through scale. The analysis technique of this research was Structural Equation Modeling (SEM) using PLS (Partial Least Square) with Smart-PLS software operation. The results of the research revealed that social expectation influenced all variables in the perceived leadership processes to establish trust in leaders. All the stated variables in the leadership process correlated each other in the perception of Gen-Z . The model scheme of the leadership process to establish trust in leader proceeded together with the input stage of social expectations, the process stages of social perception and the output stage of social trust in the context of leadership.
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