Determinants of the engagement of customers in social media
ABSTRACT The article moves the problem of building customer engagement in social media. Attention is drawn to the fact that ...
Tag: social media marketing
The Power and Pitfalls of Internet Memes in promoting brand awareness and engagement on social media
ABSTRACT Today, memes have grown as a digital mode of communication across different media streams. They have become all pervasive, ...
Last Articles
World Scientific News (WSN) is an open-access fully peer-reviewed scholarly journal. The monthly – interdisciplinary journal is directed in the first place to scientists who want to publish their findings, insights, observations, conclusions, etc.
READ MORE