In present information consumption pattern several interesting changes can be observed. Numbers of consumers are no longer willing to choose from existing companies’ offer. Instead, they prefer to be engaged in process of production and, as a result, obtain more customized product or service. Digital games represent type of commodity which users became a hobbyist creators and perform unpaid labor for others. The phenomenon of game modding plays an important role for the success of a particular game. Present paper is aimed to give an outlook on individual players’ motives to engage in game modding. According to literature review, vast part of players engage in game modding for pleasure related to playing the game and the process of modding themselves, especially when players feel the content lacking. The results also suggest that it is important for players to develop friendship and achieve sense of belonging to some communities. What is more, some motivations are related to development of programming or graphic skills. Finally, the minority of players decide to produce game mods, because they hope to get some benefits from gaming industry, such as job as game developer.
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