ABSTRACT
Accounting is a science of measuring the economic system. It is an applied science, measuring and evidencing activities in a company. The accounting system takes valuable expression of measurement results. The aim of this article is to show the essence and the importance of measurement and valuation in the accounting system of the company and to draw attention to the problems of measurement and valuation in practice. Talk about the measurement and valuation was fought in ancient times and is the subject of discussion of contemporary scientists. The terms “measure” and “evaluation” are not synonymous. Enterprises currently use different methods and measurement techniques, both financial and non-financial, and apply a mixed valuation methods.
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