ABSTRACT
The research is based on a range of scientific approaches such as communication and activity-oriented, dialogue-centered, personality-directed, culture-oriented and technological. The stages of the pedagogic technology of forming cross-cultural communication experience are outlined. They are orientation and motivation, cognitive and informative, transforming and analytical, reflexion and estimation. In accordance to each stage, some of the didactic means of preparation of future managers of foreign economic activity for cross-cultural communication are elaborated and characterized. During the outlined stages students develop their motivation for improving cross-cultural communication abilities, obtain skills for reflexivity of their own and others’ communicative activity, get knowledge in different aspects of cross-cultural communication, acquire communicative skills, in particular those concerning managing cross-cultural conflicts.
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