ABSTRACT
The Indian economy is an economy which was traditionally based on cash transactions. However, after the midnight of November 8, 2016, India moved towards cashless transactions. The present study deals with Indian consumer’s perception towards mobile wallet app Paytm. For this common people from India belonging to major cities were requested to participate in this study. The field work of the study was conducted during January to February, 2018. The Paytm app has both pros and cons among common respondents. One group of consumers opined that the Paytm app is both easy to use and wallet free. The other group felt Paytm app had connectivity issues i.e., it cannot be connected without internet facility. To overcome these cons and increase the pros of Paytm app, the app can be improvised to work without internet. This will pave way towards making digital India a reality.
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