The modern economic order forces the local government units (LGUs) enhancing the competitiveness in all areas and sections. In a situation of scarcity of domestic capital, an important element was the ability to attract foreign capital by local governments in the form of direct. No small expense of simplicity we can say that the expectations and the desire to adoption by governments of foreign direct investment (FDI) is mainly due to their large unmet needs. However, foreign capital seeking the most favorable long-term growth opportunities, trying to get his own optimal location. Therefore, now it is of particular importance strategic planning, spatial units and the ability to create a positive image of the region. JST, which take action in this area can expect many benefits including promotion and raising external capital. The purpose of this article is to introduce the subject image of the region and its importance in stimulating FDI inflows to the region. Presented It also contains selected results of a survey conducted among local governments and foreign companies in the Kujawsko-Pomorskie.
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