ABSTRACT
One of the most popular, easiest to get and absorb, and reaching the largest audiences form of
translation is the translation for the needs of mass-media. It is so-called Audiovisual Translation
(AVP) which is characterized by the existence of component elements beyond linguistic elements such
as: picture, sound and music (Internet0). Audiovisual translation can be divided into “inter-lingual
translation, intra-lingual (monolingual) subtitling for the hard-of-hearing and the deaf, audio
description for the blind, live subtitling (e.g. news broadcasts), and subtitling for opera and the
theatre” (Serban). The most popular and powerful type of AVT is inter-lingual translation which
contains such modes as dubbing and subtitling – “as far as cinema translation is concerned, or
sometimes a third, minor, mode—voice over—in the case of television translation” (Szarkowska).
“The decision as to which film translation mode to choose is by no means arbitrary and stems from
several factors, such as historical circumstances, traditions, the technique to which the audience is
accustomed, the cost, as well as on the position of both the target and the source cultures in an
international context” (Szarkowska). This paper will focus on two out of three modes of inter-lingual
translation, namely on dubbing and subtitling.
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[11] Internet 0: http://www.mareno.pl
[12] Internet 1: http://members.datafast.net.au
[13] Internet 2: http://www.answers.com
[14] Internet 3: http://isg.urv.es
[15] Internet 4: http://www.celebritywonder.com
[16] Internet 5: http://www.mooviees.com
[17] Internet 6: http://en.wikipedia.org
[18] Inernet 7: http://www.wikipedia.org
[19] Internet 8: http://www.thefreedictionary.com
[20] Internet 9: http://www.urbandictionary.com
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