Spending More Money Does Not Always Make More Money: Rethinking the Place of Sponsored Ads in Social Media Marketing
ABSTRACT In view of the increasing popularity of social media, brands have turned to social media marketing to drive sales. ...
Tag: social media marketing
Determinants of the engagement of customers in social media
ABSTRACT The article moves the problem of building customer engagement in social media. Attention is drawn to the fact that ...
The Power and Pitfalls of Internet Memes in promoting brand awareness and engagement on social media
ABSTRACT Today, memes have grown as a digital mode of communication across different media streams. They have become all pervasive, ...
World Scientific News (WSN) is an open-access fully peer-reviewed scholarly journal. The monthly – interdisciplinary journal is directed in the first place to scientists who want to publish their findings, insights, observations, conclusions, etc.
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