Internationalization of enterprise – theory and characteristics
ABSTRACT Development of an enterprises is not only of a local or national nature. Increase in profits and the willingness ...
Tag: internationalization
Brand Value in the Process of Internationalisation
ABSTRACT Since brand, as an intangible asset can create customers’ loyalty and build emotional bonds, the author intends to understand ...
Last Articles
World Scientific News (WSN) is an open-access fully peer-reviewed scholarly journal. The monthly – interdisciplinary journal is directed in the first place to scientists who want to publish their findings, insights, observations, conclusions, etc.
READ MORE