ABSTRACT
Good communication is indispensible when doing business in the 21st Century. It is connected
to the fact that most corporations operate worldwide. Multinational companies can encounter many
problems when maintaining its global coordination. They often face linguistic and cultural differences.
Undermining language management significance has a direct impact on businesses. All multinational
companies need to apply solutions to the problem of language barriers and their communication
weaknesses. Although there is a wide-range of different strategies that can be adopted by corporations
to enhance business performance on the global market, many companies are not fully aware and
consider those strategies unimportant.
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