ABSTRACT
This study was done to investigate the effect of packaging components on consumer behavior of sulfur in Ilam’s gas refinery. Statistical population of this study was 144 experts and managers of gas Refinery Company of Ilam. By using available simple random sampling, a sample of 105 participants was chosen, based on Cochran method. The aim of present study is practical and the data collection was descriptive and of metrical kind. The questionnaire was used to collect data and to confirm the validity of the questionnaire, experts’ ideas were applied and SPSS software was used to assess its reliability. Cronbach Alpha of the packaging component questionnaire was more than 0.7, indicating high reliability. To analyze data, SPSS and single sample T-test were used. The results suggest that packaging components (size, form, shape, material, color, and trademark) have a significant effect on consumer behaviors of Sulfur products.
References
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Aghazadeh, H. (2011). The effect of visual and informational dimensions of packaging on purchasing decision. The landscape of business management, 40: 111-136.
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Adnan, A., & Ahmad, N. (2013). Role of Packaging in Consumer Buying Behavior A study of University Students of Peshawar Region KPK Pakistan. International Review of Basic and Applied Sciences.
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