Innovation and creativity management in enterprises

ABSTRACT

Creativity and innovation management presents increasing challenge for contemporary enterprises. For a growing number of companies innovation and creativity are the basis of their competitiveness. Product, process, organizational and marketing innovations need creativity. The paper contains description of tools used in enterprises in the field of innovation and creativity management. It also contains results of surveys carried out in enterprises running their businesses in Poland.

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WSN 57 (2016) 288-297