Influence of Motivational Variables on Personnel Productivity among Broadcast Stations in Taraba State, Nigeria

ABSTRACT

This research investigated the impact of motivational factors on staff productivity within broadcast stations situated in Taraba State. Guided by the Two Factor Theory, the study employed both surveys and in-depth interviews to gather data. The results unveiled a noteworthy correlation between motivational elements and personnel output within the surveyed broadcast stations in Taraba State. Nevertheless, it also exposed a discrepancy in the application of motivational incentives among these stations. Consequently, the study advocates, among other measures, for broadcast entities to prioritize the comprehensive and efficient execution of motivational schemes. By doing so, these organizations can potentially enhance staff productivity and foster a conducive work environment. This recommendation underscores the significance of acknowledging and addressing motivational factors within the operational dynamics of broadcast stations, thereby potentially fostering a more engaged and productive workforce.

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