ABSTRACT
Given the discrepancy between the views of economists on the definition of the concept of competitiveness, competitiveness of the enterprise, its efficiency and stability are identified by a multidirectional influence of a plurality of factors it is determined. The work the factors of influence on the level of competitiveness of the enterprise, namely the factors of the external and internal environment is summarized. Accounting for these factors is necessary in the process of managerial decisions making on competitive advantages managing in order to increase the level of competitiveness. Fundamental stages of the assessment and management of the enterprise competitiveness is considered. With the help of method of analysis of the hierarchy the directions of raising the competitiveness level on the example of the enterprise LLC “Ukragrozapchastyna” is determines. The most priority directions of competitiveness increase according to the research are the introduction of a direction of activity that would overcome the seasonality of the industry, the transition to process management, changes in organizational structure.
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