ABSTRACT
This study evaluated the taxonomies, social impacts of home video circulation and gender acceptability among teachers for cultural development in Nigeria. The quantitative survey was to find out the major video themes; the preferred and the rating in gender cultural promotion. The setting was Cross River State, backed by the cultivation and social theories. The technique of analysis was by use of tables and percentages on a population of 2,100 teachers from 260 secondary schools in 15 local government areas, with a sample size of 210 teachers in three senatorial districts. Results show that majority of the female teachers at 114 or 54% frequently watch Nigerian home videos above the male teachers at 96 or 46%. In addition, the public secondary school teachers at 160 or 76% are familiar with odd video themes that featuring ritual killings against education, skills development, sports, games or religion and gospel matters. In addition, majority of the teachers ranked contents of video themes as lacking in gender equality for cultural development with male gender group dominance at 117 or 56 % respondents. It contributed recommendations that home video entertainment should be on positive issues of education, skill training, sports rather than frequent presentation of videos on rituals and killings.
References
- Adamu, A. U. (2018). Gender and delineation of Intimisphäre in Muslim Hausa video Films: https://www.researchgate.net/publication/344463221_Gender_and_Delineation_of_Intimisphare_in_Muslim_Hausa_Video_Films DOI:10.1007/978-3-319-73400-2_1-1
- Aiyebgusi, K. (2014). Nollywood films sending positive, negative messages to viewers’https://www.vanguardngr.com/2014/05/nollywood-films-sending-positive-negative-messages-viewers/
- Akpabio, E. (2007). Attitude of audience members to Nollywood films. Nordic Journal of African Studies 16(1): 90–100 https://www.researchgate.net/publication/255588610_Attitude_of_Audience_Members_to_Nollywood_Films/citation/download
- Aldana, C. (2014). Can media regulation help in the search for equality? Media Development: Journal of the World Association for Christian Communication, 51 (4).
- Alola, M. I. & Alola, U. V. (2020). Gender stereotypes in Nigerian films as a portrayal of the African womanhood: A feminist perspective. Journal of Labor and Society Volume 23, Issue 2, Pages 221-243. https://doi.org/10.1111/wusa.12465
- Anaeto, S.G., Onabanjo O.S, & Osifeso J.B. (2008). Models and theories of communication. Maryland: African Renaissance Books Incorporated.
- Attendido, J. K. (2021) How media is affecting the values of the people. https://www.google.com/search?q=videos+affect+values+of+the+society&sca_esv=582205510&sxsrf=AM9HkKlrl4yVv2vEu-
- Bandura, A. (1986). Social foundations of thought and action. Upper Saddle River, NJ: Prentice Hall
- Bello, S. (2018). Communication and cultural promotion for sustainable development: The challenges of globalization. In Wilson D. (ed) Perspectives on communication and culture, Lagos: African Council for Communication Education
- Berkowitz S. (2019). Adolescent religiosity and selective exposure to television. Journal of Media and Religion 8: 55–70
- Bolarinwa, Y. (2010). Nigeria broadcasting code. Abuja: National Broadcasting Commission
- Chari, T. J. (2015). Media Analysis: Merits and demerits of media regulation. Sunday Mirror, 26.
- Copenhaver, B. B. (2002). A portrayal of gender and a description of gender roles in selected American modern and postmodern plays. Electronic Theses and Dissertations. Paper 632. https://dc.etsu.edu/etd/632
- Dominick, R. J. (2015). The dynamics of mass communication: media in the digital age (8th ed.). New York: McGraw Hill
- Fallows, D. (2005). How women and men use the Internet. https://www.pewresearch.org/wp-content/uploads/sites/9/2005/12/PIP_Women_and_Men_online.pdf
- Gay, L. Y. (1981). Educational research: Competencies for analysis & application. Merrill: Amazon Books.
- Glatch, S. (2021). What is theme? A look at 20 common themes in literature. https://writers.com/common-themes-in-literature
- Greenwald, S. R. and Landry, P. (2009). This business of film. New York: Watson-Guptill Publications
- Greenwood, K. D. Kennard, K. and Mowry, C.(2022). The real value of video content. https://www.strategy-business.com/article/The-real-value-of-video-content
- Hook, S. R. V. (2005). Themes and images that transcend cultural differences in international classrooms. https://files.eric.ed.gov/fulltext/ED490740.pdf
- Huesmann, L. R., & Taylor, L. D. (2013). The case against media violence”. In Gentile, D.A. (Ed.), Media violence and children (pp.107–130). Westport, CT: Praeger.
- Jude, Brett &Ndukaku P. (2016). Adolescents and electronic media: Growing up plugged In. Child Trends Research Brief. Publication #2009-29.
- Keyes, M. (2000). Youth culture and growing Up. Journal of Culture. USA. (16) 8.
- Kubey R. & Larson R. (2005). The use of the experience of the video media among children and young adolescent, Communication Research, 17, p. 107-130
- Longe, O.B. (2017). Exposure of children and teenagers to internet pornography in South Western Nigeria: concerns, trends& implications, Journal of Information Technology Impact, 7(3), pp. 192-212.
- Nkang, R.A. Akah L.U & Nkang U.A. (2015). Degenerating morals among adolescents in Calabar Metropolis: The role of the movie industry in Nigeria. International Journal of Advanced Research Volume 3, Issue 7, 283-289
- Olaleye V. (2017). Perception of Nigerian youths on the influence of western Films. Unpublished undergraduate long essay of the Department of Mass Communication, College of Development Studies, Covenant University, Ota
- Okeoma; F.C (2018). A study of the influence of home movies on the dressing patterns of students of tertiary institutions in Abia State. Being a research submitted to the Department of Mass Communication, University of Nigeria, Nsukka.
- Okpadah, S. and Afolabi, T. O. (2019). Nigerian home videos as panacea for national development. https://www.researchgate.net/publication/335990611_Nigerian_Home_Videos_as_Panacea_for_National_Development
- Olaleye, (2017). Perception of Nigerian youths on the influence of western films. Unpublished undergraduate long essay of the Department of Mass Communication, College of Development Studies, Covenant University, Ota
- Olivia, R. Bidarra, J. and Araujo, D. C. (2017). Video and storytelling in a digital world: Interactions and narratives in video clips https://www.researchgate.net/publication/322156059_Video_and_storytelling_in_a_digital_world_Interactions_and_narratives_in_videoclips
- Omoregie, F. K.(2010). Out of Africa: Trends and themes of Nigerian home videos LWATI: A Journal of Contemporary Research, 7(2), 144-159,
- Rosen I. (2016). The effect of motion picture program involving violence: cathartic effects of violent films, Cambridge: Thames.
- Ryan, G. & Bernnard, H. R. (2003). Techniques to identify themes. Field methods 15(1), 85-109. DOI:10.1177/1525822X02239569
- Sakoui, A. (2019). Young women go to movies more than men. https://fortune.com/2019/06/04/women-moviegoers-outnumber-men/
- Scheuren, F. (2004). What is a survey? http://courses.washington.edu/thesis/what%20is%20a%20survey.pdf
- Scott, J. (2012). The importance of themes in screen writing. https://www.awn.com/blog/importance-theme-screenwriting
- Undie, J. A., Nike, A. J. (2016). Teachers Class Size, Job Satisfaction and Morale in Cross River State Secondary Schools, Nigeria. Annals of Modern Education 8(1)
- Utoh-Ezeajugh, T. C. & Anijah, E. E. (2017). Gender domination and domestic violence in Nigerian video films: A paradigmatic appraisal. UJAH: Unizik Journal of Arts and Humanities 18 No. 3. DOI:10.4314/ujah.v18i3.1
- Wicks, R. H. (2009). Standpoint: Joseph Klapper and the effects of mass communication: A retrospective. Journal of Broadcasting and Electronic Media 40(4) Pages 563-569 |
- Wood, J. T. (2014). Gendered media: The influence of media on views of gender. https://www1.udel.edu/comm245/readings/GenderedMedia.pdf
Download all article in PDF