ABSTRACT
This research study conducted a comparative analysis of COVID-19 pandemic coverage by Nigerian media stations, focusing on Nigerian Television Authority (NTA) and Taraba Television (TTV). The study adopted content analysis research design and it was built on agenda setting theory and Health Belief Model. Findings of the study revealed that TTV covered 64.61% of COVID-19-related stories, while NTA covered 35.39%. TTV demonstrated broader coverage of COVID-19 themes, particularly in prevention aspects, while NTA had a stronger emphasis on vaccination. TTV’s coverage exhibited a higher proportion of neutral tonal directions compared to NTA, which presented a more varied range of tonal expressions. Moreover, TTV prescribed remedies for COVID-19 at a higher rate than NTA. The statistical analysis revealed significant differences in thematic emphasis, tonal direction, and remedy prescription between the two stations. The findings suggest that TTV played a more significant role in disseminating information and discussing various aspects of the pandemic in Taraba State compared to NTA. Recommendations based on these findings highlight the importance of comprehensive and balanced coverage in COVID-19 reporting. Media outlets should strive for nuanced reporting that addresses diverse thematic areas, maintains a balanced tone, and provides accurate information on preventive measures and remedies. Additionally, collaboration and knowledge-sharing among media organizations can enhance the quality and breadth of pandemic reporting, ultimately contributing to effective public health communication.
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