This article presents contemporary companies, which function or intend to function in cyberspace. It stressed certain aspects concerning communication between a company and its surroundings as well as tools that should be used to maintain and even increase competitive advantage. What is more, the article shows the aspects of company’s proper functioning within presented area that should be born in mind, as these aspects prevent companies from making mistakes while deciding to operate in the offline and online world. In the research section, there were presented polish companies which are digitalised. The article demonstrated contemporary tools and communication channels with a client, sales channels, places where consumers may gain information. Attention was also focused on monitoring of the information flow that is of increasing importance for enterprises operating in cyberspace.
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