ABSTRACT
Impression management is a goal-directed conscious or unconscious process in which people
attempt to influence the perceptions of other people about a person, object or event; they do so by
regulating and controlling information in social interaction. The paper deals with the art of impression
management on social media particularly on Facebook regarding the Erving Goffman’s conceptual
framework. Before the cyber space there was face to face interaction (ritual based interaction). The
ritual based interaction has changed now -a -days through cyber space. Electronic communication has
established a new range of frames of interaction with a developing etiquette. Although apparently
more limited and less rich than interactions in which participants are physically present, it also provide
new problems and new opportunities in the presentation of self. It is evident that communication via
social media will become more and more human communication to the extent that there is more to it
than just efficiently passing information to each other. Much of Goffman’s interest is in his analysis of
the depth and richness of everyday interaction. This depth and richness is perhaps not apparent in
internet interaction but the problem of establishing and maintaining acceptable self remains, and there
is a range of expressive resources available for this end.
References
[1] Constance Fischer; Stanley Brodsky (1978). Client Participation in Human Services:
The Prometheus Principle. Transaction Publishers. p. 114.ISBN 087855131X.
[2] Erving Goffman (1981). Forms of talk. University of Pennsylvania Press. p. 5. ISBN
978-0-8122-1112-2. Retrieved 29 May 2013.
[3] Erving Goffman (1981). Forms of talk. University of Pennsylvania Press. p. 3. ISBN
978-0-8122-1112-2. Retrieved 29 May 2013.
[4] Goffman, Erving (1959). The Presentation of Self in Everyday Life. Anchor Books.
[5] Winkin, Y., & Leeds-Hurwitz, W. (2013). Erving Goffman: A critical introduction to
media and communication theory. New York: Peter Lang.
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