Brand Value in the Process of Internationalisation
ABSTRACT Since brand, as an intangible asset can create customers’ loyalty and build emotional bonds, the author intends to understand ...
Tag: brand
Brand building in family businesses in Poland on the example of the sector of children’s toiletries
ABSTRACT The strongest tool for communication between a company and its customers is the brand. A strong brand should encourage ...
World Scientific News (WSN) is an open-access fully peer-reviewed scholarly journal. The monthly – interdisciplinary journal is directed in the first place to scientists who want to publish their findings, insights, observations, conclusions, etc.
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