ABSTRACT
Sustainable consumption involves using goods and services to minimize environmental harm while fostering social and economic responsibility. This research explored awareness, adoption drivers, barriers, and strategies for sustainable consumption among 133 participants through structured questionnaires (primary data) and secondary sources such as books, journals, newspapers, and online materials. Data were analyzed using frequency tables, simple percentages, and chi-square tests to test hypotheses. Key findings reveal 72% awareness of eco-friendly products, 65% considering environmental impacts in purchases, and 48% facing access challenges to sustainable options. Additionally, 70% endorsed green consumption policies. While awareness and attitudes are positive, practical obstacles hinder consistent behaviors. The study concludes that collaborative actions from consumers, policymakers, and businesses are essential to improve accessibility and decision-making. Recommendations include providing clear product environmental information to consumers and encouraging businesses to ensure transparent, affordable, sustainable alternatives.
References
- [1] Abdulrazak, S., & Quoquab, F. (2018). Exploring consumers’ motivations for sustainable consumption: a self-deterministic approach. Journal of International Consumer Marketing, 30(1), 14–28. https://doi.org/10.1080/08961530.2017.1354350
- [2] Abela, A. V. (2006). Marketing & consumerism – A response to O’Shaughnessy and O’Shaughnessy. European Journal of Marketing, 40(1), 5–16.
- [3] Aldairany, S., Omar, R., & Quoquab, F. (2018). Systematic review: Entrepreneurship in conflict and post-conflict. Journal of Entrepreneurship in Emerging Economies, 10(2), 361–383. https://doi.org/10.1108/JEEE-06-2017-0042
- [4] Alisat, S. & Reimer, M. (2015). The environmental action scale: Development and psychometric evaluation. Journal of Environmental Psychology, 43(3), 13–23.
- [5] Alvarez-Suarez, P., Vega-Marcote, P., & Mira, R. G. (2014). Sustainable consumption: A teaching intervention in higher education. International Journal of Sustainability in Higher Education, 15(1), 3–15.
- [6] Balderjahn, I., Buerke, A., Kirchgeorg, M., Peyer, M., Seegebarth, B., & Wiedmann, K. (2013). Consciousness for sustainable consumption: Scale development and new insights in the economic dimension of consumers’ sustainability. AMS Review, 3(4), 181–192. https://doi.org/10. 1007/s13162-013-0057-6
- [7] Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182. https://doi.org/10.1037/0022-3514.51.6.1173
- [8] Barth, M., Adomßent, M., Fischer, D., Richter, S., & Rieckmann, M. (2014). Learning to change universities from within: A service-learning perspective on promoting sustainable consumption in higher education. Journal of Cleaner Production, 62, 72–81. https://doi.org/10.1016/j. jclepro.2013.04.006
- [9] Bennett, J. A. (2000). Mediator and moderator variables in nursing research: Conceptual and statistical differences. Research in Nursing & Health, 23, 415–420.
Download all article in PDF
