ABSTRACT
The growing complexity of global supply chains, coupled with increasing environmental and regulatory pressures, has placed sustainability and efficiency at the forefront of operational priorities. Leveraging data-driven strategies and advanced business analytics offers transformative potential for achieving these dual objectives. This review explores the integration of data analytics into supply chain management to address critical challenges, such as carbon emissions, resource optimization, and supply chain disruptions, while ensuring long-term operational efficiency. Data-driven strategies, including the use of Internet of Things (IoT) sensors, real-time tracking systems, and predictive analytics, provide actionable insights for reducing environmental impacts and enhancing supply chain performance. Predictive models enable organizations to anticipate disruptions, optimize inventory levels, and streamline transportation routes, minimizing waste and emissions. Advanced business analytics, such as prescriptive solutions and machine learning algorithms, further guide decision-making by recommending cost-effective, sustainable practices tailored to specific operational contexts. Sustainability-focused analytics can track and improve key performance indicators (KPIs) such as carbon footprints, energy efficiency, and waste eduction. Meanwhile, efficiency-oriented analytics enhance metrics like order fulfillment rates, on-time delivery, and supply chain cycle times. The integration of blockchain technology ensures transparency and traceability, fostering trust among stakeholders and verifying adherence to sustainability standards. Despite the benefits, challenges such as data quality, technological integration, and compliance with global regulations must be addressed for successful implementation. This review emphasizes the strategic importance of aligning sustainability goals with efficiency imperatives, highlighting how data-driven strategies and advanced analytics enable global supply chains to remain competitive while promoting environmental stewardship. By embracing these innovations, supply chains can achieve a balance between economic value creation and sustainable practices, driving progress toward a resilient and responsible future.
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