ABSTRACT
The study finds that Pradhan Mantri Jeevan Jyoti Bima Yojana is attractive due to its flexibility,
throughout easy and clear process, easy claim process, highly reliable and economical term insurance
service. But due to its limited amount of coverage, existing competition and lack of investor’s interest,
act as barriers in the success road of the scheme. Pradhan Mantri Jeevan Jyoti Bima Yojana was
introduced on 1st June 2015, under the promising Pradhan Mantri Jan Dhan Yojana with the aim to
provide financial support through cheaper term insurance to all the citizen of India with motto of “JanDhan se Jan Surakhsha”. Term insurance is a type of life insurance under which insurance coverage is
provided for fixed term (period) and amount on the payment of the pre-decide premium The study is
based on secondary data collected from different websites and IRDA Journals.
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