ABSTRACT
The retail market in India is transforming due to flourishing of organised and online retailing. In the organized retail market in India the role of supply chain is very important for the Indian customer demands at affordable prices and a variety of product mix. It is the supply chain that ensures to the customer in all the various offerings that a company decide for its customers, be it cost, service, or the quickness in responding to ever changing tastes of the customer. Effective supply chain management has become a potential way nowadays to improve organisational performance through matching supply chain practices and competitive advantages in the competitive world. Organisations focus on better supply chain management practices to gain competitive advantage for better organisational performance. This paper focus on study the impact that manufacturers and suppliers of grocery retail that has due to growing organised retail market. The study was carried out in Indore market and 70 responses of manufacturers and suppliers were collected. Multivariate statistical techniques were used to analyze the data collected with the help of a structured questionnaire. Manufacturers and suppliers are getting benefitted and expanded their business as they have better coordination with organized retailer. Supply chain is a broader business function of retail and Manufacturers and suppliers are only covered in this paper.
References
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