ABSTRACT
Pangandaran as a tourism sector is used as a leading sector, where the culinary aspects of fishery products are used as economic added value, one of which is jambal roti products. An MSME named Jambal Roti Asli H. Udin Wijaya is trying to develop the production of salted jambal fish from manyung fish and kadukang fish traditionally to utilize local potential and be used as souvenirs typical of Pangandaran. This article aims to find out the feasibility, planning and marketing of MSMEs Jambal Roti Asli H. Udin Wijaya. The method carried out is a survey method with direct observation and interviews with business owners. The research data were analyzed using value-added analysis and feasibility analysis by taking into account production costs, revenues and business profits. Based on the results of this MSME research, it has 3 store branches that process two types of bread jambal, namely super jambal and ordinary jambal. The result of the calculation of added value is Rp. 51,875/kg with a relatively high value-added ratio of 43%, R/C value obtained at 1.6 > 1 and B/C of 0.6 > 0 which shows that this MSME is feasible to run. The target market is tourists aged between 20-60 years who have the same consumer needs, namely physiological needs in the form of high protein content in the product. Promotion is done simply, namely by offline marketing and social media promotion of business owners.
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