ABSTRACT
Due to globalization, greater mobility of employees and unceasing competition, organizations face the challenge of managing diversity within their workforce. Main flow of research analyzes the influence of national culture on work efficiency (and ethnic discrimination), but the aim of the paper is to show the challenge of making two distinct professional occupations, represented by managers and designers, work together effectively and creatively. It seems that professional paths of management and design specialists intersect in more aspects than just product design and yet both groups of professionals develop different sets of skills and competencies which makes them follow certain behavioral patterns and feel more comfortable in different settings. The paper considers literature review and sufficient research data.
References
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