ABSTRACT
CSR activities refer to the initiatives an individual corporate entity undertakes as an extra effort
for the welfare of the society, environment as a whole. This initiative is a kind of gratitude shown by
the corporates towards the society from whom they earn wholesome profits. This study aims in finding
out how significant CSR activities are in making the customers’ perception towards a company. This
study also intends to seek how companies can change customers’ perception towards it’s products and
services by widening the scope of their CSR activities. Interview of Human Resource senior Official
and 100 other employees was undertaken to complete this study. The findings of the study suggest that
there is a significant rise in the business performances and a very positive customer perception
towards PNB MetLife through the conduction of CSR activities. With the boom of international trade
and outsourcing business, their CSR conduct is the sine quo non for building a more powerful brand
that customers’ perceive enthusiastically.
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